Everyone knows that a strong online presence is crucial for businesses seeking success. However, it’s equally essential that this presence is inclusive and accessible to all users which is something many companies inadvertently overlook. ADA compliance for your business website is not just a legal requirement; it also offers a myriad of benefits that can positively impact your brand, customer experience, and bottom line. Exploring the numerous advantages of making your website ADA compliant can help your staff fully understand the importance of inclusivity.
Expand your Target Audience
While it may seem obvious, ADA compliance enables you to reach a broader audience, including individuals with disabilities. According to the World Health Organization, approximately 15% of the world’s population lives with a disability, and by attempting to meet the needs of people with a variety of disabilities, you open the door to potential customers who might have otherwise been unable to access or engage with your website.
Improve Search Engine Rankings
Search engines value user-friendly and accessible websites. ADA compliance aligns with search engine optimization (SEO) best practices, and as a result, search engines lean toward ranking ADA compliant websites higher in search results. By optimizing your site for ADA compliance, you can typically enhance your online visibility and attract more organic traffic to your website.
Enhance User Experience
ADA compliance involves implementing features that improve user experience for every individual, not just people living with disabilities. For instance, optimizing website navigation, providing alt text for images, and using clear, easy-to-read fonts benefit all users because those improvements make your site more intuitive and user-friendly.
Mitigate Legal Risks
ADA compliance is not just a good practice, but rather a legal requirement for businesses in many countries, including the United States. Failure to comply with the ADA guidelines can lead to legal repercussions, potential lawsuits, and damage to your brand’s reputation and your company’s bottom line. An ADA compliant website safeguards your business from the legal risks associated with non-compliance and demonstrates your commitment to inclusivity.
Gain a Competitive Advantage
Though it’s being discussed more and more, many businesses are still unaware of the importance of ADA compliance for their websites. By proactively adhering to ADA guidelines, you gain a competitive advantage in your industry. An ADA compliant website showcases your commitment to being socially responsible, and customers are more likely to choose a brand that prioritizes accessibility and inclusivity.
Attract Local Customers
If your business operates locally, such as in the Greater Sacramento Area, ensuring ADA compliance can be particularly beneficial. Local customers with disabilities are more likely to engage with businesses that cater to their needs. When you’re searching for a Sacramento web designer, choose our experts at Dedicated Designs since we understand the local market best. We are ready and eager to help you create a website that adheres to ADA guidelines, making it easier for potential customers to find and interact with your brand online.
Strengthen Brand Reputation
Being known for inclusivity and consideration of all users can significantly enhance your brand’s reputation. When customers, investors, donors, and business partners perceive your business as being accessible and accommodating, they are more likely to develop trust and loyalty towards your brand.
Dedicated Designs is Your Sacramento Web Designer for ADA Compliance
When you’re looking for a marketing company in Sacramento, Dedicated Designs is your web designer with experience in ADA compliance. We can help by using a website ADA compliance checklist, showing your staff ADA compliance website examples, and helping you avoid an unexpected ADA website compliance audit that leads to a lawsuit. Understanding website ADA compliance for your business is not just a legal necessity, but also a strategic move that yields numerous advantages. By expanding your target audience, enhancing user experience, mitigating legal risks, and gaining a competitive edge, Dedicated Designs can help position your business for long-term success.
Call Us Today to Start the ADA Compliance Process
If you are concerned about your website’s ADA compliance, call us at (916) 243-5003 or fill out our online form. Choosing to work with a reputable Sacramento web designer like Dedicated Designs will give you peace of mind that you are getting a marketing company well-versed in website ADA compliance. We can conduct a proactive, comprehensive website ADA compliance audit and provide you with a website ADA compliance checklist, helping your business embark on a journey towards inclusivity, accessibility, and prosperity. We believe an ADA compliant website is not just about adhering to guidelines; it’s about fostering a digital space where everyone feels welcome and valued.