There are so many opportunities out there for savvy digital marketers to heat up their campaigns and boost sales this summer! At Dedicated Designs, your Sacramento marketing company, we understand the importance of leveraging seasonal trends to engage customers. It doesn’t matter if you run a local business or a national brand with a presence in many cities, integrating summer marketing strategies can make a significant impact on your bottom line. Here are the top 15 summer marketing trends that will help you make the most out of your summer marketing efforts.

  • Create Engaging Email Campaigns Email marketing remains a powerful tool for reaching your audience. During the summer months, tailor your campaigns to reflect the season.
  • Utilize Visuals – Consider incorporating vivid imagery of summer activities in Sacramento, such as outdoor dining along the riverfront or family-friendly events in local parks. 
  • Write Impactful Subject Lines – Use compelling subject lines that evoke a sense of summer excitement in emails or blog posts, like “Beat the Heat with Our Exclusive Summer Deals!”
  • Make it Mobile-Friendly – Ensure all of your emails are mobile-friendly, as many people check emails on their smartphones while on the go during summer vacations.
  • Optimize Your Social Media Strategies – Social media platforms are perfect for showcasing your brand’s summer spirit. Incorporate vibrant visuals, such as bright colors and seasonal themes, into your posts. 
  • Encourage and Share User Generated Content -Share user-generated content from customers enjoying your products or services outdoors in Sacramento. 
  • Put on Contests and Giveaways – Run contests or giveaways that encourage followers to share their summer experiences, or use a branded hashtag to increase visibility. Get creative!
  • Leverage Geo-tracking – Utilize Facebook and Instagram ads with geo-targeting to reach potential customers in Sacramento who are looking for local summer deals.
  • Offer Irresistible Promotional DealsEveryone loves a good deal!. Consider creating limited-time offers or seasonal discounts specifically tailored to the Sacramento area. For example, offer a “Sacramento Summer Special” discount for local residents or promote buy-one-get-one-free deals on products that are popular during hot weather. 
  • Pair up – Partner with other local businesses for joint promotions or cross-promotional opportunities to expand your reach in the community.
  • Utilize Seasonal Keywords in SEOMake sure to update your website content and blog posts with relevant summer keywords that resonate with your Sacramento audience. 
  • Survey Locals to Choose Keyword Phrases – Ask around your local community what kinds of topics or phrases people in the area are searching for during the summer, such as “best outdoor dining spots in Sacramento” or “family-friendly activities near me.” Incorporate these keywords naturally into your content to improve your SEO and attract more local traffic.
  • Create Summer-Specific Themed Content Try to produce engaging content that aligns with the interests of your Sacramento audience during the summer. This could include blog posts, videos, infographics about local events, summer fashion trends, or tips for staying cool in the Sacramento heat. 
  • Enhance Customer Experience with Local Insights Demonstrate your knowledge of the Sacramento area by providing personalized recommendations based on local summer trends and activities. This could involve sending targeted newsletters or hosting virtual events.
  • Monitor and Analyze Campaign PerformanceUse analytics tools to track the performance of your summer marketing campaigns in real-time. Monitor key metrics such as website traffic, email open rates, social media engagement, and conversion rates. 

Get Started Today with Summer Marketing!

At Dedicated Designs, our team specializes in crafting customized digital marketing strategies that resonate with local audiences. By implementing these marketing tips we can help you effectively boost your sales and enhance your brand’s visibility this summer.

If you’re ready to take your Sacramento summer marketing to the next level, contact Dedicated Designs today using our online form or by calling (916) 243-5003. We’ll help you create a tailored digital marketing plan that drives results for your business.